Friday, January 20, 2012

My Sunday Feeling

Models: Rose & Emily. Photos: Claire Hewson. Shot: Huskisson Carnival

Here at CLV there has been alot of talk as to which direction we want to go next.
One of those directions is introducing more vintage inspired and handmade garments from designers such as My Sunday Feeling.

"This special little label is about being free and expressing memories and feelings through fashion to create a nostalgic wearable charm, almost like a walking music box playing your favourite tunes.

Designer, Melody Jasmine hails from Byron Bay and is a self confessed sentimentalist who enjoys surfing, craft markets, sharing smiles and drinking coffee all day long.

The My Sunday Feeling label is based around 60's & 70's esque homegrown craft work techniques with some romantic folklore & hillbilly holly thrown in. Patchwork variations, ruffles & hearts all feature heavily alongside intricately embellished bodices. Melody dedicates hours of handi-work to each garment, creating a truly unique piece of art. But despite the delicate florals, sweet ruffles & wholesome handmade goodness, the label isn't all daisies and sunshine, certainly not fit for 'your Sunday best' with enough sheer fabrics and leather detailing to make your Nana blush a bit....."